MusicMSc HMV Project

Simon Hall

Merchandise

HMV stores stock a range of products from audio, books, Blu-ray discs, CDs, computer software and hardware, DVDs, video games and most recently have expanded their range of clothing and fashion items through "The Studio" section of their stores.

Average sized store merchandises a range of 30,000 individual books, with 200,000 titles in the largest store at London’s Piccadilly

From 2010 HMV has built a bigger presence in digital through a joint venture with 7digital. HMV is trialling digital cinemas in partnership with Curzon, and is selling mobile phones through a deal with France Telecom's Orange.

HMV stated that by 2013 they expected to be debt free despite anticipated capital expenditure of 40 million pounds a year.

HMV is now established as a place to buy entertainment-related technology. Our ranges include Apple iPods and related accessories, headphones, speaker docks and much more. We are continuing to add both space in our stores and new products, as we are targeting 12% of HMV’s sales from technology by 2013.

HMV have made a good start in fashion, driven by their ranges of band-related tee-shirts. They are broadening their ranges of fashion and accessories. An exciting new shop-in-shop in which to merchandise these products, The Studio, is being rolled-out to all of their stores early in our new financial year.

Re/Play is HMV’s pre-played games offer. Their total games offer consistently outperformed the market during the year, and Re/Play has been a key factor in this. By offering their customers great trade-in offers against the very latest and most coveted new releases, their value credentials are reinforced.

Bibliography

http://www.hmvgroup.com/about-us/facts-and-figures.aspx

http://uk.reuters.com/article/2010/03/26/uk-hmv-idUKTRE62P1QA20100326

http://2010hmvgroup.ry.com/Business_and_Financial/Evolving_as_a_brand.aspx

(download)

Click here to download:

Untitled.zip (267 KB)